How to Utilise Social Media for Better SEO

Understanding Google’s algorithm requires deep investigation

It would take a Scotland Yard Inspector to understand the myriad factors that go into calculating Google’s algorithm. If a Scotland Yard Inspector did take on the Google algorithm challenge, he or she should find some important requirements that not only help websites rank high, but also validate ecommerce marketing campaigns.

Here are some of the latest search engine results requirements from Google:

  • Uploading of fresh content at least weekly
  • Entertaining and informative content
  • Content helps visitors solve problems
  • Contains video content
  • Mobile friendly
  • Has a strong social media connection


The last requirement is especially relevant for creating effective ecommerce marketing strategies. Let’s examine how your small business can utilise social media for better SEO.


Consistent and Natural Site Activity

Interact with your growing social media followers every day, but make sure the interactions unfold naturally. Savvy consumers can see right through phony social media posts, or worse, social media posts that drip with cynicism. Visitors to your social media sites should never see a post dated from six months ago. Your social media posts should refer to posts uploaded hours ago, not days ago. Build authentic social media relationships that eventually drive more traffic to your business website.


Prominently Display Social Icons on Your Website

Almost every business owner and operator understands the importance of presenting social media icons on website pages. However, knowing it is important and knowing how to place the icons strategically on each of your business webpages are completely different issues. To motivate website visitors to ‘Like” or “Share” your content, you should install social media icons above each web page fold, create icons large enough to attract interest, and present icons in blank spaces far away from your content to get noticed. An excellent spot to install social media icon is just below a contact form.


Diversify Your Social Media Presence

There was a time when simply opening a Facebook account represented a powerful social media marketing strategy. However, for developing an ecommerce marketing strategy that attracts customer prospects, you have to diversify your social media presence.

In addition to Facebook, here are some of the other social media sites you should consider for your business:

  • Twitter
  • YouTube
  • LinkedIn
  • Pinterest
  • Instagram


An appealing social media site includes video content that presents customer testimonials and “How to…” videos that help consumers solve problems. The more traffic flows between your website and social media sites, the higher you can expect your business to rank in Google’s powerful search engine.

You can utilise social media to improve your ecommerce marketing, but all of the tips mentioned by the experts mean nothing unless you follow one time-tested strategy. You have to give your audience what they want, from uploading breaking news to offering resources that help them find the answers to difficult questions that they care about.

Social media is here to stay. Make sure you hitch a ride on social media to generate more conversions on your business website.