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Tag: CTR

Anatomy of a Search Result: SEO Optimising Your SERP Snippets

Anatomy of a Search Result: SEO Optimising Your SERP Snippets SEO Optimisation

When a potential customer sees your SEO optimised eCommerce web page come up in the SERPs (search engine results pages), that blue link and description may be your only opportunity to connect with them. The title tag and meta description, also known as meta tags, used in the <head> section of a HTML document provides […]

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