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Tag: Content Marketing

How to Create Customer Loyalty Online

How to Create Customer Loyalty Online Ecommerce marketing & customer loyalty

Customer loyalty Savvy small business owners and operators understand that achieving a high level of customer loyalty pays the bills and then some. You know about the golden rule of business: twenty percent of your customers generate 80% of your revenue. Repeat customers are the heart and soul of most businesses, from the local pub […]

New to SEO: Your Questions Answered

New to SEO: Your Questions Answered Search engine marketing: winning, in time

Business owners and managers have a lot on their plates. When someone drops the term search engine marketing (SEM), it’s an all-out rush to leave the building. After all, you have more than enough things to worry about than promoting your products and services online. Or do you have more important things to worry about? […]

HTTPS, Site Audit & Schema Markup: 3 Ways to Boost SEO

HTTPS, Site Audit & Schema Markup: 3 Ways to Boost SEO SEO marketing: Schema markup helps target & attract audience

The world of digital marketing is full of terms, jargon, monikers, acronyms, and euphemisms that drive the most patient business owners crazy. Schema? Does that mean someone is trying to pull a fast digital one on you? HTTPS? Is that digital version of an SOS? Site audit? What could that possibly have to do with […]

How Social Media Improves Your SEO

How Social Media Improves Your SEO Social media for ecommerce marketing

“I had two people friend me on Facebook yesterday.” “That’s nice. How’s your business Facebook page doing? “My what?” “Never Mind.” Social media has morphed into a digital marketing freight train and unfortunately, many small business owners remain stuck at the station. The big three search engines – Google, Bing, and Yahoo – have made […]

How to Write Quality SEO Content On a Deadline

How to Write Quality SEO Content On a Deadline Content marketing: don’t be late for that deadline

As content writers, we need to deliver high quality, engaging pieces – and often on a tight deadline. But there’s no doubting it – ensuring high standards when the clock is ticking requires a certain set of skills. Here are a couple of the techniques I use to keep my SEO content as quality-driven as […]

Link Building Techniques to Get In with the In Crowd

Link Building Techniques to Get In with the In Crowd Link Building

Link building, or link earning, is an art form in its own right, and a branch of SEO that helps to better position a website in the search engines. We link builders imagine a search engine saying, “tell me who links to you and I’ll tell you who you are”. It’s not about getting a […]

English Language Test – Can You Beat the Editor?

English Language Test – Can You Beat the Editor? Content Marketing

Confusing your commas from your colons? Mixing up your “who’s” and “whose”? Getting in a tizz over “it’s” and “its”? You might feel you can spot a “there” from a “their” from a “they’re”, but how about the difference between “affect” and “effect”, “practice” and “practise”, or “bare” and “bear”? You want your marketing content […]

Content Marketing, with Wallace and Gromit

Content Marketing, with Wallace and Gromit Content marketing helps you engage with your ideal reader

Wallace and Gromit have much to teach us, but here at TrafficSource, we find their most important lesson is in their visual witticisms: Cheese Monthly and Electronics for Dogs remind us that for every interest or professional niche, there is a magazine, and it has fans. In the real world, we’ve had Cat Fancy, Pen […]

SEO Content: How a Dry Subject Can Make a Compelling Article

SEO Content: How a Dry Subject Can Make a Compelling Article You can make your SEO content compelling with a few tricks of the trade.

The following is what you probably would not expect to read in an article about the best ways to ship car parts: As he reached down, careful to align his knees and upper back, his gentle but firm grip was enough to lift the engine spare onto the ample wooden platform. Exhilarated from having followed […]

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