“I had two people friend me on Facebook yesterday.”
“That’s nice. How’s your business Facebook page doing?
Social media has morphed into a digital marketing freight train and unfortunately, many small business owners remain stuck at the station. The big three search engines – Google, Bing, and Yahoo – have made social media sites an integral factor in determining where your small business ranks in search engine results.
Not convinced? Do a search of a successful small businesses that operates in your area. Chances are at least one of the company’s social media pages ranks on Google’s first search engine result page (SERP).
SEO and social media work hand and hand to give your small business more exposure in search engine rankings – which is integral to the success of any ecommerce marketing strategy. The question for you is how to use social media to improve your SEO.
Increase the Number of Your Social Media Followers
The new maths works like this: more social media pages + more followers = improved position in the SERPs. For example, a small business that has gained 200 Twitter followers does not enjoy the same search engine result as a corporation that enjoys thousands of Twitter followers. How do you increase the number of social media followers? You make your social media presence known by posting useful information that prompts customers to respond to your posts. Instead of worrying about the number of personal friends you have on Facebook, think about a problem your customers have and present the solution to the problem in a Facebook post.
Make Your Social Media Posts Count
You hear a lot about the word “optimise,” but what exactly does that have to do with SEO and social media? The answer lies in consistently uploading content that offers value to social media website visitors. It’s the same concept used to boost your small business website search engine ranking. You need to create an SEO-friendly anchor for any new post, such as a infographic or outbound link to a resource that elaborates on a point made in a post. The post title must clearly define what the post is about to immediately attract the attention of your target audience – customer prospects.
Social Sharing is More than Polite
We were encouraged to share as far back as when we enjoyed our first packets of Rolos. Sharing is just as important for ecommerce marketing, as social media sharing increases awareness of your brand in the community and beyond. For Google, any evidence of your small business presence online is a strong reason to increase your domain power. If you prompt 10 Facebook page visitors to share your most recent post, you enjoy an exponential increase in the number of people who visit your small business Facebook page. Think of the commonly used example of 10 happy customers telling 10 friends, who tell 20 more friends and, well, you get the idea.
Google Loves Inbound Links
Remember the SEO strategy that involves the number of inbound links to your organic small business website? The same principle applies to your social media pages. The three major search engines reward social media pages that include several quality inbound links from reputable sources. If you run an independent electronics shop, you gain little, if anything from requesting an inbound link from a florist. You score more inbound links by focusing on delivering content that makes you a leading authority in your business niche. You also increase the number of inbound links by offering to write guest posts for other websites and asking webmasters to link back to your social media pages.
If you haven’t heard much about social media marketing and how it can grow your small business, expect to hear about it in waves moving forward. The fact remains that social media is the new SEO gold mine waiting to be tapped by savvy small business operators. Just remember that social media and SEO boils down to creating an experience for visitors that makes them want to come back for more.
Forget how many Facebook friends you have and start concentrating on making your small business social media presence more powerful.