Lift Off: What To Do After The Launch Of Your Ecommerce Website

Best SEO services – content marketing

All the hard work you put into preparing your SEO-friendly ecommerce website has made your business dream come true. Your site has just gone live. Now, follow these five post-launch tips that the very best UK SEO services practise to rank their ecommerce websites high in Google’s results.


Content Marketing 101

Google rewards websites that present smart, descriptive, and most importantly, original content. Since most of the content on your ecommerce website will describe the products you offer, your content marketing program should provide potential customers with reasons to buy your products. This does not mean you list a bunch of dull features. You need to create compelling content that describes how your product will benefit buyers. In other words, you want potential customers to feel your products will make their lives better.


Content Marketing 102

Search engines – especially Google – reward websites that constantly upload fresh content. For an ecommerce website, this means uploading new products and new versions of products already presented on your ecommerce website. The best UK SEO services work with clients to help them create fresh content. You can manage an online blog that features some of your most popular products. Another effective content marketing strategy is to upload “How To” videos that help your customers optimise the benefits of using one or more of your products.


Google Wants Your Sitemap

Right after you launch the ecommerce website, create a Google Webmasters Tool account. You can also set up the same account on Bing, but make Google the priority. The Webmasters Tool allows you to submit your ecommerce website sitemap, which represents a list of all the pages you want Google and Bing to index. Your digital marketing plan does not stop here. Either you or someone technologically advanced should update the website’s robots.txt file. The set of instructions explain to Google which web pages not to crawl, such as a Privacy Policy page.


Build Online Relationships

Digital marketing is full of jargon that brings the stoutest small business owner to his or her knees. Instead of using the term “inbound marketing,” let’s go with the more appealing “relationships building” moniker. Your SEO-friendly ecommerce website needs to establish recognition online with the websites that drive organic traffic to your online store. A great way to build online relationships is by submitting guest blogs on websites that cater to readers that fall within your target audience. After you build relationships with several webmasters, expect the sites to add your ecommerce website link in the content they present. After you notice potential customers coming to your ecommerce website from other websites, you have just created (here’s that dirty word) a powerful inbound marketing program.


Make Google Analytics Work for You

Do you remember when you created a Google Analytics account? Make the powerful website analytics tool work for you. Monitor the progress of your ecommerce website week by week, as well as make monthly and yearly comparisons. Start analysing the fundamental metrics, such as organic traffic, overall traffic, product revenue, and the best performing products listed on the website. After you settle into a consistent monitoring routine, you can add more complex metrics for analysis. Google offers tutorials that explain the how and why of using each of the metrics examined by Google Analytics.

Above all, approach creating an SEO-friendly ecommerce website with optimism and patience. Rome was not built in a day and you certainly will not become the king of ecommerce during the first year your ecommerce website launches.