Fifty Shades of SEO

When it comes to search engine optimisation, there’s no such thing as too much knowledge. SEO is not a playroom, it’s a place where you need the support of someone enlightened. With that in mind, we’d like to share with you fifty tips to take your business to the next level.

  1. It’s All about Content – Quality and well written content is not only good for your customers, but also for the search engine crawlers. The better your writing, the higher your rankings.
  2. Take care of your backlinks – Links from quality sites can seriously boost your ranks. However, spammy links can lead to a Google Penguin penalty. It’s about building links and also protecting your rankings with pro-active backlink management.
  3. Use Google Disavow file correctly – Know what you are doing here, but in the right hands you can increase rankings by updating Google of non-compliant links.
  4. The right audience – Social media is crucial, but it needs to be the right one for your site. If your website is all about business, then Linked-in is for you, but if it’s more style driven then Pinterest and Instagram are your channels.
  5. Don’t underestimate social – Social helps you create your brand, and build traffic. So keep it updated with quality content and don’t forget to reply to any comments you get.
  6. Wikipedia – Google loves Wikipedia, so making your own page can seriously boost your rankings.
  7. Site map – Crawlers love a sitemap, and it will help your customers find exactly what they want. Make sure you update Google Webmaster Tools.
  8. Go Mobile – Not having a mobile friendly reduces your visibility on search engines. So embrace a responsive design for all screen sizes.
  9. Optimise your content – Make sure your content has the keywords you want to rank for. Maybe movies are very popular with your audience, but if you sell clothes, that should be the focus.
  10. Optimise your server/site – Look at your code, can you speed up your server? Use tools likehttp://seositecheckup.com/tools and http://tools.pingdom.com to see the speed of your site and what technical changes you can make.
  11. Terms and conditions – Having a visible privacy policy and a terms and conditions page makes you look like a more respectable site, and more attractive for search engines.
  12. Post often – Keeping your site and blog updated makes it look fresh and relevant and downright better for the crawlers.
  13. Flash – A great tool, but they don’t have any SEO value. Stick to HTML for better ranking results.
  14. Write for your Audience – A keyword has to be in your content, but if you saturate your blog posts with keywords it’s going to be over optimised and ignored by search engines. Make your writing look as natural as possible.
  15. The One – Optimise every article around one, and only one, keyword. Overstuffing with different keywords make your content look spammy and undesirable to search engines.
  16. Customer Journey – The easier your site is to navigate and the better the experience it provides, the higher your changes of e-commerce success. Oh and you will sell more to boot.
  17. Ask for opinions – Giving your clients something to talk about and asking for a comment creates engaged customers and better rankings.
  18. Be informed – SEO changes and evolves constantly, so be informed of what’s going on the industry and adapt accordingly.
  19. Anchor text – If your anchor text is always the same Google is not going to like it. Try to only use keywords 20% of the time and keep the rest nice and varied. Variety is the spice of life for search results after all.
  20. Focus – If your keywords are too broad, the competition is bigger. Focus and find very specific keywords that relate directly to your business.
  21. Hosting – Find a hosting provider that’s in your market. A UK IP address gets better rankings in the UK than one hosted in the US.
  22. Metadata – Make sure the meta title and meta descriptions of every page in your site is appropriate, this will make it easier for search engines to find.
  23. Characters in mind – A meta title should be 70 characters long, a meta description 160 characters long. Otherwise, they’re going to get cut off in search results.
  24. URLs – URLs matter when it comes to SEO, keep them short and relevant for better results.
  25. Find everything. Make sure your site does not have any 404 errors, if something links to a page that’s not there, it can be very harmful.
  26. Redirects – If you have multiple domains, use 301s redirects to keep everything under one roof.
  27. Bloggers- Some bloggers have huge audiences and their sites have great metrics. Don’t be afraid of reaching out to them for a product review or a link.
  28. Partner up – Got any business partners? Talk to them and see what links you can get. It strengthens your business relationship and helps SEO for both companies.
  29. Lists – Lists are both engaging content, and loved by search engines. Try a top 10 every now and then – or even a top 50!
  30. Experiment – The best way to know how Google works is to experiment with it. Build a test website to fully understand how rankings work.
  31. Just one – If one page has two links pointing to the same place, only one counts. No need to saturate a blog post with links.
  32. Duped by duplication – Duplicate content can severely harm your rankings, so make sure that everything you post is unique.
  33. Watch that domain – If you see a website that has the words “link”, “Free”, “SEO” in the domain name, avoid it. It may be an easy link, but search engines frown upon them.
  34. Data in mind – How do you know if getting a link in a site is worth it? Keep close watch of their data. High domain authority and trust flow are what you’re looking for.
  35. Clean your code – Sloppy coding on your site can confuse search crawlers, make sure everything is in order.
  36. Don’t be generic – “Buy now”, “click here” and other generic anchor text is not going to give you as much benefits as something that’s personalised and relevant to your market.
  37. Be descriptive – When it comes to product pages, the more information on them you have the better. If you just call something “Item #5633” then your customers and Google are not going to be interested.
  38. PR matters – Got something to promote? Write a press release and distribute it to as many people as possible, it’s a good way to do marketing, and get links.
  39. Do your research – When choosing which keywords to focus on, it’s important to know if people are actually searching for them. Check the search volume of every keyword you want to rank for.
  40. Context matters – isolated images and links are not relevant. Make sure everything surrounded the link is relevant and on topic.
  41. The Authority – Don’t just link to your site on your content. Include at least one outbound link to an authoritative source in every article. Like this…. SEO
  42. More than one – Sure, Google is everybody’s favourite search engine. But having a presence on Bing and Yahoo is also very valuable.
  43. ´Tis the season – Create seasonal content, it helps you remain relevant and up with the times. Plus, people do seasonal searches, and you can take advantage of that.
  44. Boost! – If you have a social media post that you think is really good, don’t be afraid to boost it in order to help it reach a bigger audience.
  45. Editor – Before, posting the content make sure someone else reads it and edits it, In order to make sure it’s top quality.
  46. Speak up! – If you are an authority on a particular subject, there’s probably someone that wants you to write for them, and give you a link to their site. Keep an eye out for guest blogging opportunities.
  47. PPC – You don’t need to bid on every possible keyword. A balance between organic and paid marketing is the key to success.
  48. Google love – In order to be indexed in Google faster, you need to use Google owned products, such as Blogger, Youtube and Google +.
  49. Static URLs – For ranking purposes, static URLs are a lot better than dynamic ones. After all, how can you index a page if the URL keeps changing?
  50. Be patient – SEO takes time, don’t expect immediate results. If a website quickly raises through the ranks, it might be using less than ethical practices which can result in a penalty in the long run. Slow and steady wins the race. Want quicker results? – Well that’s what Adwords is for!

These are simple things that any e-commerce site can employ. Of course, if you want more advice and support you can always give us a call and we’ll be glad to help you.

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