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Category: Content Marketing

How to Write Quality SEO Content On a Deadline

How to Write Quality SEO Content On a Deadline Content marketing: don’t be late for that deadline

As content writers, we need to deliver high quality, engaging pieces – and often on a tight deadline. But there’s no doubting it – ensuring high standards when the clock is ticking requires a certain set of skills. Here are a couple of the techniques I use to keep my SEO content as quality-driven as […]

What NOT to Do for Local SEO

What NOT to Do for Local SEO Local SEO in Bradford on Avon

At TrafficSource we offer SEO and digital marketing services for eCommerce businesses, but we are aware that no one strategy fits all – there are a number of different types of SEO, and what works for a larger online brand may not be appropriate for a shop, restaurant or even a legal practice that markets […]

Anatomy of a Search Result: SEO Optimising Your SERP Snippets

Anatomy of a Search Result: SEO Optimising Your SERP Snippets SEO Optimisation

When a potential customer sees your SEO optimised eCommerce web page come up in the SERPs (search engine results pages), that blue link and description may be your only opportunity to connect with them. The title tag and meta description, also known as meta tags, used in the <head> section of a HTML document provides […]

Link Building Techniques to Get In with the In Crowd

Link Building Techniques to Get In with the In Crowd Link Building

Link building, or link earning, is an art form in its own right, and a branch of SEO that helps to better position a website in the search engines. We link builders imagine a search engine saying, “tell me who links to you and I’ll tell you who you are”. It’s not about getting a […]

English Language Test – Can You Beat the Editor?

English Language Test – Can You Beat the Editor? Content Marketing

Confusing your commas from your colons? Mixing up your “who’s” and “whose”? Getting in a tizz over “it’s” and “its”? You might feel you can spot a “there” from a “their” from a “they’re”, but how about the difference between “affect” and “effect”, “practice” and “practise”, or “bare” and “bear”? You want your marketing content […]

Content Marketing, with Wallace and Gromit

Content Marketing, with Wallace and Gromit Content marketing helps you engage with your ideal reader

Wallace and Gromit have much to teach us, but here at TrafficSource, we find their most important lesson is in their visual witticisms: Cheese Monthly and Electronics for Dogs remind us that for every interest or professional niche, there is a magazine, and it has fans. In the real world, we’ve had Cat Fancy, Pen […]

SEO Content: How a Dry Subject Can Make a Compelling Article

SEO Content: How a Dry Subject Can Make a Compelling Article You can make your SEO content compelling with a few tricks of the trade.

The following is what you probably would not expect to read in an article about the best ways to ship car parts: As he reached down, careful to align his knees and upper back, his gentle but firm grip was enough to lift the engine spare onto the ample wooden platform. Exhilarated from having followed […]

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