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When Facebook makes a change, the world turns quiet in breathless anticipation. Outside of Google, no other internet company has more of an impact on how we spend time online. The king of social media networking recently announced the site wants visitors to enjoy “more...
Just why are SEO services so important to ecommerce business? Surely with a little knowledge, a little practice, you could get your website to hit the top page of Google by yourself? Well, we’re not saying you couldn’t, but take a look at the following...
Business owners and managers have a lot on their plates. When someone drops the term search engine marketing (SEM), it’s an all-out rush to leave the building. After all, you have more than enough things to worry about than promoting your products and services online. Or...
It would take a Scotland Yard Inspector to understand the myriad factors that go into calculating Google’s algorithm. If a Scotland Yard Inspector did take on the Google algorithm challenge, he or she should find some important requirements that not only help websites rank high,...
Pay Per Click (PPC) advertising delivers immediate results for business owners who want to reach potential customers. You pay for leads every time someone clicks on one of the ads strategically placed on a webpage. The business model is easy enough to understand, but unfortunately,...
How will search engine marketing change in 2018? Let us count the ways...
Next to search engine optimisation (SEO), no other online marketing strategy receives more attention than pay per click (PPC) advertising. PPC marketing services help small businesses level the playing field with larger companies that have more financial resources to make a big splash when promoting...
Here’s a little secret for businesses that want to run successful ecommerce marketing campaigns: You need to get social with your SEO strategy. When we refer to getting social, we are referring to using social media platforms to improve your search engine rankings on Google,...
It seems like no sooner than we remove the New Year’s Eve glitter from our clothes that another busy year flies by. With 2017 winding down and 2018 on the horizon, how has the last year changed for SEO? Well, the essentials of the best SEO...
The world of digital marketing is full of terms, jargon, monikers, acronyms, and euphemisms that drive the most patient business owners crazy. Schema? Does that mean someone is trying to pull a fast digital one on you? HTTPS? Is that digital version of an SOS? Site audit?...