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Simon Cowan

Content Marketing, with Wallace and Gromit

Content Marketing, with Wallace and Gromit Content marketing helps you engage with your ideal reader

Wallace and Gromit have much to teach us, but here at TrafficSource, we find their most important lesson is in their visual witticisms: Cheese Monthly and Electronics for Dogs remind us that for every interest or professional niche, there is a magazine, and it has fans. In the real world, we’ve had Cat Fancy, Pen […]

Your Google Analytics Data May Not Be All As It Seems….

Your Google Analytics Data May Not Be All As It Seems…. No right-thinking person likes spam: don’t let it affect your ecommerce marketing!

There’s a very good chance there’s a problem with your data and you may not have even realised. We’re talking about ghost spam and referral spam. If you’d like to know more about how your business could be suffering, and about what you can do about it, read on! So what’s this Ghost Spam business […]

SEO Content: How a Dry Subject Can Make a Compelling Article

SEO Content: How a Dry Subject Can Make a Compelling Article You can make your SEO content compelling with a few tricks of the trade.

The following is what you probably would not expect to read in an article about the best ways to ship car parts: As he reached down, careful to align his knees and upper back, his gentle but firm grip was enough to lift the engine spare onto the ample wooden platform. Exhilarated from having followed […]

Best SEO Practices: Backlink Management 101

Best SEO Practices: Backlink Management 101 Disavowing links

Spammy backlinks will always be the bane of any website owner – often you have no clue the links have even been created, but there they are: unfavourable votes of confidence from shady websites. Disavowing or not disavowing certain links to your website will always be a dilemma. We want the SEO juice, but if […]

Simon Says: What to Expect from Your SEO Agency

Simon Says: What to Expect from Your SEO Agency SEO should equal ROI

TrafficSource’s founder and CEO Simon Cowan is a marketing and SEO insider, but he’s also a small business owner. He understands small, ambitious operations and where they need to put their time and energy. Here’s his inside perspective on what to look for in an SEO firm – and what you deserve to get out […]

Penguin 4.0 is Coming Any Day Now – Don’t Get Caught Out in the Cold

Penguin 4.0 is Coming Any Day Now – Don’t Get Caught Out in the Cold Penguin algorithm coming

As most of us are well aware, Google is set to release its latest update to the Penguin algorithm any day now. We have been expecting it since October 2015 when Google first announced they’d be bringing in their update. Then, just a couple of months later, they stated that Penguin 4.0 was to be […]

Connecting Social Media, SEO and Business

Connecting Social Media, SEO and Business Social media for SEO and business

As important as your website is, it isn’t your only shot at telling the world who you are. Social media gives businesses a chance to express their personality in a setting that often feels more personal than a website – an effective social media strategy focuses on developing a brand that naturally appeals to visitors. […]

Your Website Should Have Been Mobile-Friendly Yesterday

Your Website Should Have Been Mobile-Friendly Yesterday Mobile searches overtook desktop last year. | Mobile-friendly websites make for a better user experience.

If you have a website, the question of whether it is mobile-friendly or not is very important. Hopefully your answer is, what are you talking about, my site IS mobile friendly! However if your site is NOT mobile-friendly, it is something that needs to be addressed ASAP, and not just for painfully obvious reasons like […]

The Importance of setting an eCommerce Marketing Budget

The Importance of setting an eCommerce Marketing Budget

The size of your eCommerce marketing budget is a decisive factor in what your business will achieve over a set period. This amount is of course not the only factor in success; there are many other decisions to make about how you plan to spend that budget: Which platforms will you use? How big must […]

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