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Simon Cowan

How Social Media Improves Your SEO

How Social Media Improves Your SEO Social media for ecommerce marketing

“I had two people friend me on Facebook yesterday.” “That’s nice. How’s your business Facebook page doing? “My what?” “Never Mind.” Social media has morphed into a digital marketing freight train and unfortunately, many small business owners remain stuck at the station. The big three search engines – Google, Bing, and Yahoo – have made […]

5 Tips to Help You Get the Most Out of PPC Advertising

5 Tips to Help You Get the Most Out of PPC Advertising PPC services: get them knocking at your digital door

For small business owners, a principle objective is to get the most out of the money invested in your digital marketing campaigns. Here we discuss Pay Per Click (PPC) advertising, which when managed correctly has proven results in connecting businesses and their audience, and achieving spectacular ROI figures.   A Short PPC Refresher Course PPC […]

Google’s Featured Snippets: What Are They & How Do I Get Them?

Google’s Featured Snippets: What Are They & How Do I Get Them? Digging away for SEO marketing solutions

Apparently, there’s more than one way to skin a cat. If you want to hit those top spots in the SERPs but are facing mountains of intense SEO marketing competition, why aim for No. 1 when you can aim for no number at all?   What is a featured snippet? Otherwise known as ‘position zero,’ […]

Image Alt Text – Down the Rabbit Hole of Technical SEO Services

Image Alt Text – Down the Rabbit Hole of Technical SEO Services SEO services – Image Alt Texts Explained

One very important part of TrafficSource SEO Services is the technical analysis and evaluation of your site. This is what we call “on-site optimisation” (also commonly known as “on-page SEO”). Here, we crawl your site, just as Google would, to find any issues that could affect rankings in search engines. While Google are secretive on […]

It’s A War Out There: How To Fight Against Local SEO Spam

It’s A War Out There: How To Fight Against Local SEO Spam SEO services – not to be confused with spam

Without the support of professional SEO services, your business could be left open to the nefarious ways of local SEO spam. Nothing to do with luncheon meat but everything to do with not getting your fair slice of the market, spam of this nature could be moving your business down the trough. OK, enough of […]

Lift Off: What To Do After The Launch Of Your Ecommerce Website

Lift Off: What To Do After The Launch Of Your Ecommerce Website Best SEO services – content marketing

All the hard work you put into preparing your SEO-friendly ecommerce website has made your business dream come true. Your site has just gone live. Now, follow these five post-launch tips that the very best UK SEO services practise to rank their ecommerce websites high in Google’s results.   Content Marketing 101 Google rewards websites […]

Before The Debut: 5 Tips To Make Your Ecommerce Website SEO-Friendly

Before The Debut: 5 Tips To Make Your Ecommerce Website SEO-Friendly Best UK SEO services

You have heard of the digital marketing term “SEO-friendly,” but what exactly does the term mean? Does it mean SEO content wishes you a great day and opens the door for you? Of course, SEO-friendly means creating online content that gets ranked high in the three major search engines (Google, Bing, Yahoo). Creating an SEO-friendly […]

The New Google Optimize A/B Testing Tool

The New Google Optimize A/B Testing Tool PPC Services – A/B testing – down at the lab

Google does not make many announcements, so when the search engine giant makes an announcement that announces an announcement is imminent, we drop everything we do to wait in breathless anticipation. Such is the case for the recent Google announcement that stated the company’s Optimize and Optimize 360 A/B testing tools are available to every […]

What’s Your Website Done for You Lately?

What’s Your Website Done for You Lately? SEO services – traffic you love

Having traffic directed to your website is essential to your success, but what happens when all those people arrive? It’s crucial to focus on written content and search engine optimisation (SEO) management but the look and feel of your site is also critical. This can be harder to quantify than concrete SEO results but studies […]

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