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Simon Cowan

Facebook’s News Feed: How Has It Changed?

Facebook’s News Feed: How Has It Changed? Facebook news - good, bad, sad or surprising for search engine marketing?

When Facebook makes a change, the world turns quiet in breathless anticipation. Outside of Google, no other internet company has more of an impact on how we spend time online. The king of social media networking recently announced the site wants visitors to enjoy “more meaningful interactions.” That sounds like a feel-good move, but what […]

Why Your Business Needs SEO Services

Why Your Business Needs SEO Services SEO services: making sure your voice gets heard

Just why are SEO services so important to ecommerce business? Surely with a little knowledge, a little practice, you could get your website to hit the top page of Google by yourself? Well, we’re not saying you couldn’t, but take a look at the following 3 areas of SEO services that might make you think […]

New to SEO: Your Questions Answered

New to SEO: Your Questions Answered Search engine marketing: winning, in time

Business owners and managers have a lot on their plates. When someone drops the term search engine marketing (SEM), it’s an all-out rush to leave the building. After all, you have more than enough things to worry about than promoting your products and services online. Or do you have more important things to worry about? […]

How to Utilise Social Media for Better SEO

How to Utilise Social Media for Better SEO Understanding Google’s algorithm requires deep investigation

It would take a Scotland Yard Inspector to understand the myriad factors that go into calculating Google’s algorithm. If a Scotland Yard Inspector did take on the Google algorithm challenge, he or she should find some important requirements that not only help websites rank high, but also validate ecommerce marketing campaigns. Here are some of […]

Are You Making these Errors with Your PPC Campaigns?

Are You Making these Errors with Your PPC Campaigns? PPC services

Pay Per Click (PPC) advertising delivers immediate results for business owners who want to reach potential customers. You pay for leads every time someone clicks on one of the ads strategically placed on a webpage. The business model is easy enough to understand, but unfortunately, far too many business owners and managers make errors with […]

How Will SEO Change In 2018?

How Will SEO Change In 2018? Search engine marketing, 2018

How will search engine marketing change in 2018? Let us count the ways…. Search engine optimisation (SEO) represents a crucial factor in determining how any business devises its online marketing programme. After all, Google’s complex algorithm consists of more than 200 calculation factors that seemingly change from day to day. For 2018, we recommend your […]

What are the Benefits of PPC Marketing?

What are the Benefits of PPC Marketing? Level the playing field with PPC services

Next to search engine optimisation (SEO), no other online marketing strategy receives more attention than pay per click (PPC) advertising. PPC marketing services help small businesses level the playing field with larger companies that have more financial resources to make a big splash when promoting products and services. PPC represents an internet marketing model that […]

SEO: What Does Social Media Bring to The Party?

SEO: What Does Social Media Bring to The Party? Is anything missing from your ecommerce marketing party?

Here’s a little secret for businesses that want to run successful ecommerce marketing campaigns: You need to get social with your SEO strategy. When we refer to getting social, we are referring to using social media platforms to improve your search engine rankings on Google, Bing, and Yahoo. Like Reese’s chocolate and peanut butter, SEO […]

Essentials of Contemporary SEO Marketing Services

Essentials of Contemporary SEO Marketing Services SEO services: content is still king

It seems like no sooner than we remove the New Year’s Eve glitter from our clothes that another busy year flies by. With 2017 winding down and 2018 on the horizon, how has the last year changed for SEO? Well, the essentials of the best SEO services remain virtually the same, which means your small […]

HTTPS, Site Audit & Schema Markup: 3 Ways to Boost SEO

HTTPS, Site Audit & Schema Markup: 3 Ways to Boost SEO SEO marketing: Schema markup helps target & attract audience

The world of digital marketing is full of terms, jargon, monikers, acronyms, and euphemisms that drive the most patient business owners crazy. Schema? Does that mean someone is trying to pull a fast digital one on you? HTTPS? Is that digital version of an SOS? Site audit? What could that possibly have to do with […]

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