Pay Per Click Management

Setting the standard in pay per click management for eCommerce clients and returning a strong ROI on advertising investment is our goal and defines the success of every campaign we run. PPC marketing is great because traffic is generated for your eCommerce website the same day a campaign goes live with Google, Bing and Yahoo.

With our unique process of research, bid management & creative copy writing, we can set-up or take over a current campaign and then manage your campaign on a daily basis.  This approach and attention to detail produces outstanding results for our clients.

We employ the best practices and highly experienced online business professionals (Google Adwords Professionals) to launch, deploy, analyse and manage your Google Adwords, Yahoo & Bing PPC campaigns.  We do not outsource to a faceless third party and we are available daily to discuss progress.

We will take our time to understand your business and what goals you’re looking to achieve.  After this a careful and thoughtful process starts to analyse your marketplace and competitors to produce an extensive keyword list to market your products and services. We then engage in writing powerful advertising copy to bring the right sort of visitor to your site. Once you are happy with the strategy to be deployed we will make your PPC campaigns live.

Our careful approach to pay per click management set up lays the correct foundations for your campaign to dominate the search results and at the same time lowers the cost per click and thus your cost per sale.  To prove our success we have managed to reduce the overall spend of our clients past PPC campaigns by over 50% and at the same time produce more clicks that generate more sales.  Ask us how we might be able to do the same for your product or service.

TrafficSource follows a step-by-step process to manage your PPC campaigns effectively -

1. PPC Keyword Research & Persuasive Ad Copy

We conduct keyword research at the build out phase of your project and then ongoing to make sure we find the most profitable keywords that best describes your business and covers your products and services. It’s not uncommon for our campaigns to grow into many thousands of words.

Having the right message in your advert is critical to attracting the right sort of visitor to your site as well as lowering your cost per click.  We write and propose best practice advertising copy in line with your products and promotions to generate and drive traffic to your web site.

2. Automated PPC Bid Management

Using our online bid management tool, our friendly professionals monitor, update, research & report on your keywords, while at the same time making improvements to your campaign and screening for fraud. Not only keywords, but also ad copy across all the major search engines worldwide. Our tool allows us to update bids on an hourly basis so you continually achieve your revenue goals.

3. Automatic Product Management

Using our in-house product management tool, we are able to screen daily for new products to promote. We also use this tool to find out which products are no longer in stock and automatically cease all advertising for these keywords. This makes best use of your PPC marketing budget by advertising what you can sell. When a product comes back into stock we start to promote the product again – simple!

4. Weekly ROI Tracking, Analysis & Reporting

Keeping on top of the advertising spend and ROI by using key analytic tools is fundamentally important to the ongoing success of your Pay Per Click programme.  In addition to monitoring your campaign on a daily basis we produce weekly & monthly reports in plain English which summarises the success of the previous week or month.  This report can then be discussed and fresh action points agreed as required.

Management of PPC can be time consuming and resource hungry. Thankfully we have been doing this for years and have all the tools in place to pro-actively manage your pay-per-click campaigns. We can work on a one-off consultancy basis, perhaps for establishing your PPC programme or by a small monthly retainer to cover the time spent on your campaign, you simply pay for what you require.

Why not give us a ring or contact us via email so we can review and propose the best way forward for your PPC management requirements. We are a leading PPC agency which helps eCommerce sites with all aspects of online marketing.