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Google SEO Panda Update Targets Videos

In early 2011, Google announced a wave of reforms to change the search algorithm, otherwise known as Google Panda.

This has caused a considerable headache for many websites using SEO as a large volume of websites saw their Google rankings drop.

The Panda update was set up to demote website which patch content together from others and duplicate content. By demoting lesser rated website it pushed up the ranking of others and the European Commission saw a surge in complains that Google was using its monopoly unfairly.

Many voucher and discounts sites have been hit hard as well those hoarding content.

However, since the introduction of Panda updates in the UK in April, many websites are now experiencing recovery.

Google Panda and videos

Google owned site, YouTube, has remained a consistent winner throughout the Panda experience.

According to Searchmetrics data obtained by Search Engine Watch, big brands have done well from the updates.

The update favours videos and various analytics prove that websites with a large amount of video content such as Hulu, MTV, lastfm and CBS come out on top.

It is unclear if the updates were set out to improve ratings of website with video or this is a reflection of web users demand for video content.  When it comes to SEO viability videos appear to be a success.

According to the State of Search blog, YouTube saw a 10% increase in visibility.  News wire website such as Business Wire and PR Newswire have taken a dive in the rankings.

A Google spokesperson, speaking to WebProNews, made an official statement regarding the latest Panda update, at the beginning of December 2011.

“We’re continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users. This most recent update is one of roughly 500 changes we make to our ranking algorithms each year.”

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