This page is an extract from our White Paper : Managing an Affiliate Programme. A best practice guide for setting up and running an affiliate programme to maximise sales revenues for UK merchants.

Please contact us to request a full copy by email or by telephone 0845 643 1567.

Writing a Winning Affiliate Programme Description Part 1

One on the first things we are tasked to do when we take over a current affiliate programme is to re-write the affiliate description and policy. This is because it’s normally written from the merchant’s side of thinking and not from what matters to affiliates. It’s very important to get this right from the outset.

Your programme needs to communicate to affiliates the benefits of them joining your programme, over the competition. In a way you need to be an affiliate to understand what goals and challenges they have and be able to communicate this to them in a language they understand.

So what is the affiliate language? To answer this important question we must understand why someone becomes an affiliate. The most obvious answer and the reason a person becomes an affiliate is to earn money. The amount varies from person to person and could be an extra couple of hundred pounds per month for meeting the needs of the family budget, to someone wanting to make affiliate marketing their full time income.

You have a few short seconds when an affiliate is evaluating your programme to sell the reason why they should work with your brand. It’s very important to get this right first time as many affiliates won’t give you a second chance.

© Online Marketing by TrafficSource UK Ltd

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