This page is an extract from our White Paper : Managing an Affiliate Programme. A best practice guide for setting up and running an affiliate programme to maximise sales revenues for UK merchants.
Please contact us to request a full copy by email or by telephone 0845 643 1567.
The affiliate marketing sector will drive an estimated £4.62bn in UK online retail sales during 2010, up 12% from 2009. With growth this strong it’s important to set up and run your affiliate programme correctly.
The £4.62 billion figure should be seen in the context of figures released by the Interactive Media in Retail Group (IMRG), which predict that online sales during 2010 will hit £56 billion.
The affiliate marketing industry will be responsible for 8% of all online sales within the UK during 2010 according to these figures. This will rise in 2011 and we are already seeing progress.
Affiliate marketing is a medium term marketing strategy as it can take time to build up your affiliate base before revenues and brand capital increases to sufficient levels.
In this document, we will cover seven key points for your consideration which if adopted will make your programme stronger and more attractive to affiliates. With new Affiliates entering the market every day, affiliate marketing is a great way to boost visitor numbers to your website and increase sales marketing channels that would normally be out of reach.
If you’re new to affiliate marketing, then the following steps will provide you with a solid foundation for growth and we hope to service your account in the near future. If you are already running an affiliate programme, then use the steps below as a health check or contact us to conduct one for you.
© Online Marketing by TrafficSource UK Ltd
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